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Strand Cosmetics Launches California Athleisure Collection

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By: Jamie Matusow

Editor-in-Chief

Strand Cosmetics Europe has developed the CALI range, a full-service line of six care products for “sports-active women.”

A highlight of the range is wild indigo extract, which the supplier says “completes sport’s benefits s” by inhibiting stressor-mediated reactions, activating release of neuropeptides that affect mood, and enhancing the detoxification process. It claims to improve the condition of the skin and provides a feeling of well-being.

Cali Make-Up Stay is a spray lotion that protects makeup and skin from pollution and temperature variation, thanks to a colorless, clear film; the bottle with pump is from Albéa. Cali Face Cream is a water-soaked cream gel with a matte aspect, which turns into “a moisturizing and refreshing pearly dew on the skin,” and is housed in a 30ml jar from Mino Gaillard. Cali Nomad Hair Cleanser is a spray dry shampoo in a bottle and pump from Albéa. Cali Body Milk is a smooth milk, available in three versions—energizing, revitalizing and relaxing—all in 30ml tubes from CTL.

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